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We know the feeling of installing a beautiful carpet in your home after long hours selecting the perfect color and design. After taking a step back and reviewing your choice, you're brimming with pride and satisfaction.

And now that you’ve made the big step of bringing Mohawk carpet from the retailer to your home, you find that another challenge lies ahead: protecting it from the forces at work in your home!

During the SmartStrand Challenge, we put Mohawk carpet against the biggest “kid” we could find- 12-year-old, 2,800-pound Ricko the black rhinoceros. Ricko has been anything but kind to his Sacred Star in the color Egg Nog (#1326-515) SmartStrand, tracking in mud and creating dung piles on a daily basis.

How will we go about cleaning Ricko’s aftermath? Well, if the SmartStrand in your home is tough enough for a rhino, shouldn’t our cleaning systems be able to get the job done?

That's where Mohawk FloorCare Essentials enter the equation. After all, we at Mohawk would never expect you to do something we wouldn’t do as well!

Mohawk FloorCare Essentials Are Your ‘Smart’ Solution for Convenient Cleanability

For our latest carpeting world shake-up we offer this bit of information: The same cleaning technology we use to revitalize Ricko’s SmartStrand carpet is in the same line we provide in keeping your SmartStrand spotless!

Our non-toxic, soap-free FloorCare Essentials are designed to protect your carpet and our planet. Combining natural ingredients such as table salt, baking soda, washing soda, and sodium citrate, Mohawk FloorCare Essentials contain no surface acting agents.

FloorCare Essentials Carpet Stain Remover has been praised by the Carpet and Rug Institute, earning the “CRI Seal of Approval” as a superior carpet cleaning product and the “WoolSafe Mark” as safe and effective in carpet protection.

In addition, the U.S. Environmental Protection Agency recognized our Green initiatives by awarding our all-natural floor care products the distinguished “Design for the Environment” seal.

The only way a rhino like Ricko would participate in the SmartStrand Challenge is if we made protecting the environment a top priority. In addition to using an Earth-friendly carpet like SmartStrand with DuPont Sorona renewably sourced polymer, we also provide the sound yet simple solution to the clean up.

We’re remaining environmentally-aware while we prove to everyone that "if SmartStrand can stand up to this wildlife, it can stand up to your wild life"- and that goes double for Mohawk FloorCare Essentials!


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